While this is a topic that has quite an age to it, it is ultimately better to still address it. Today, we will be talking about architectural visualization and its basics.
What is ‘Architectural Visualization’?
This is normally refers to the end result of an artist’s sketch of a design of a building or a home before it is approved or built. When you describe your ideal home, it is often normal to make use of general terms like ‘big windows’ or ‘wooden floorings’. While this is still a rather abstract idea, an artist or an architect makes use of those clues in order to bring forth a more concrete representation of that idea.
They do this by jotting down your cues and clues and build an image—normally on paper (as a start). For many of us who have architectural roots, many of our first architectural visualizations were placed on bar napkins. After all, you need to jot down inspiration before it flits away.
There are different forms that architectural visualization has taken through the years. Here are some of them:
Sketches or 2D images
This is the most basic form of architectural visualization. These refer to sketches or drawings that an artist, an architect, or even a builder will make or commission to bring forth an idea or image. While it can be a good start off point, it is notoriously difficult to sell towards buyers. This is primarily because there is so much information that is lacking.
3D images or scales
These are what you may normally see being used today. These are normally a photo-quality rendition of the end product. They are often used to promote the ‘over all’ effect of the vision. What is great about 3D scales is that they will provide a pretty general idea of how large the project can look and how much space is allotted within.
Architectural visualization is something that we have to thank for the many fantastical buildings that have been built in the last twenty to thirty years. Architectural visualization has come a long way from being something that is sketched down on a napkin on a bar.
When the product being sold is real estate, having visual representation of the finished building, home, or room is better than just using blueprints or words. 2D models, while were widely used back then, do not exactly capture the interest and can come off as disingenuous when translated by a buyer. In order for a better translation of the concept to what the finished product should ideally look like, using a 3D model would be better.
If you were to choose which mode of architectural visualization was better, which one would you pick: 2D or 3D?